PlanetStream Blog

Using Video To Present Industrial Products

Here's a simple example of how a video clip can enhance the "driest" of subjects.

We manage a site, Chutes-and-Shields.com, that sells add-ons to plastic injection moulding machines. They basically stop parts flying out of the machine and landing as scrap on the floor. Can you imagine how they work? Probably not, so take a look at a working machine using the products: chutes and shields video. Isn't that better than a pageful of words?

Now a lot of people can see the sense of using video to promote their products but mostly they assume it will cost a fortune to do. That's just not the case. This clip looks like it was produced on a Digicam or even a phone. It's not really very good. But it doesn't matter - it does the job just fine.

If you would like to know more about adding video content to your website get in touch by calling 01386 792972 or emailing sales@planetstream.net.

New Idea - Video Testimonials

I am a member of a business networking organisation, NRG, which meets monthly at Worcester Rugby Club, (https://www.nrg-networks.com/).

At the end of the meeting I noticed a flurry of activity with people setting up lighting and cameras and generally heaving furniture around the place. On questioning them I discovered they were going to shoot some video testimonials for the NRG website.

What a nice idea! We all know how powerful a good client testimonial can be in a sales situation but when it's just in writing there can be a nagging suspicion that it's a setup. If you can hear the client waxing lyrical on the quality of service he's received though, how much more powerful is that!

As you can see in other posts we are starting to make use of video content as "info-mercials", to get a core message across quickly on a web page. Must admit I hadn't thought of that for testimonials but not being someone to pass over someone else's good idea you can be sure it will be on our menu very soon.

Indeed if someone out there wants to be a guinea pig we'd offer some pretty serious incentives to cut our teeth on such a venture. If you are up for a try at it email me - tonyb@netsecrets.co.uk

Talking Heads Video For PlanetStream

Below is an example of a talking heads video as produced for the PlanetStream web site. There's still some editing and tweaking to do but as an interim file it may be of interest.

To find out how a talking head video could benefit your website please email sales@planetstream.net

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Talking Heads Session with Dpix

One thing we are very keen on at PlanetStream is adding "talking heads" to website to help deliver the site's key messages more effectively. We are working with a local photographic and video company Dpix to achieve that.

I've been doing the presentations myself and although I'm fairly experienced at public speaking this is something else! Even delivering a 30 second clip, which is what we are aiming for (don't want to bore anyone to death), is quite a challenge.

Keeping your eyes on the camera without looking like some goggle-eyed psychopath is really hard. the natural tendency, especially for me, is to let my eyes wander in all directions and this just comes across as shifty!

Here we are in action!

For more info mail info@planetstream.net or mail@dpix.co.uk

When I can I'll post one of the videos here too.